An interesting ad

A successful ad is something that attracts the viewer, captures their interest, and conveys a message to the viewer. Ads can be utilized to inform, sell, direct, engage, and entice a viewer to do any number of things. Success is measured by how well an ad accomplished the task at hand. Did the ad increase the sales of a particular item? Did the ad inform its viewers on a certain topic? Did the ad direct it’s viewers toward a certain website? Ads that engage the viewer, raise questions, and entice a viewer to act I believe become the most successful, and sometimes it doesn’t take much to accomplish these tasks, sometimes just a good image and a couple of words is all it takes.

The ad that I chose to present is the million dollar homepage. This is a large banner add who’s area covers a million pixels. The viewer becomes particularly engaged with this type of advertisement when they direct their mouse over the large colorful box. The box itself is actually hundreds of different banner ads that will direct the viewer to any number of places over the Internet. The whole point of the ad space was to make one man a million dollars. That man is Alex Tew. He decided to sell pixels of space for a dollar each. In the million dollar homepage he sectioned of 10,000 squares of 100 pixels each and sold squares for a hundred dollars a piece. The meaning behind this ad (other than money in the bank) is as a directory page for hundreds of different websites.

The colors used were all chosen by the people who chose spaces within. The resulting effect is a large coolage of images of all types. The information flows with the swipe of a mouse across the picture plane. It is really hard to figure out how you are visually led through this one. I would say just let the mouse do the talking.

~ by snuffalupigus on September 10, 2008.